Lékué is a leading brand in the manufacturing of innovative kitchen products, committed to simplicity, naturalness, and health. They focus on creating silicone and other products that make cooking easier, healthier, and more fun.
The redesign we proposed consisted of a complete brand overhaul. The new logo features an "L" representing an arm serving food on a tray, and the "e's" resembling trays, lunchboxes, or food shapes like sandwiches or burgers. Additionally, its round shape, also reflected in the chosen typography, recalls the silicone kitchen products they sell. Following the logo's aesthetic, we also designed a series of icons that define the different product lines, giving much more strength to the Lékué universe.
We also presented a unique and eye-catching art direction in the industry, combining a more conceptual style in the product photographs and a gradient of color. The gradient color defines the product line so that it is immediately recognizable, following the three main colors representing the brand's three pillar verbs: Preserve (grey), Prepare (orange), and Transport (blue).
Lastly, we also imagined a flagship store for Lékué using the products themselves as inspiration for the store's furniture.
The redesign we proposed consisted of a complete brand overhaul. The new logo features an "L" representing an arm serving food on a tray, and the "e's" resembling trays, lunchboxes, or food shapes like sandwiches or burgers. Additionally, its round shape, also reflected in the chosen typography, recalls the silicone kitchen products they sell. Following the logo's aesthetic, we also designed a series of icons that define the different product lines, giving much more strength to the Lékué universe.
We also presented a unique and eye-catching art direction in the industry, combining a more conceptual style in the product photographs and a gradient of color. The gradient color defines the product line so that it is immediately recognizable, following the three main colors representing the brand's three pillar verbs: Preserve (grey), Prepare (orange), and Transport (blue).
Lastly, we also imagined a flagship store for Lékué using the products themselves as inspiration for the store's furniture.
We would like to express our sincere gratitude to Elisava for all the valuable advice and guidance they have provided us. Their experience and knowledge in the field of design have been of great help to us. We also want to thank Lékué for trusting young university students and giving us the opportunity to present our ideas and proposals for the brand. Their willingness to listen and consider our proposals has been a demonstration of their commitment to innovation and continuous brand development.
It has been an enriching and memorable experience for us. We hope you have enjoyed it!
Luca Chemello (@__lukema__) (lucachemello.com)
Alberto Hidalgo (@bertdesign_)
Manel Pla (@manelplamingo)
